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LINKING UP: Gucci has teamed up with Fiat heir Lapo Elkann once again. Following the launch of the Fiat 500 by the Gucci automotive project in 2011, Elkann will design a men’s clothing capsule collection within the context of Gucci’s existing made-to-measure service.
To celebrate the collection, which will be exclusively available in five Gucci stores worldwide — in Milan, Paris, London, New York and São Paulo — the luxury brand will host a party during Milan Men’s Fashion Week in June. The event will be held at the brand’s new men’s wear store slated to open this spring.