Green Jeans
Tuesday, October 30, 2007
By Kavita Daswani
The denim market faces unique challenges in the drive for eco-conscious apparel.
As fashion continues to become more eco-conscious, denim jeans remains one of the most impractical categories to make truly environmentally friendly.
View the full coverage of WWDGreen at www.wwd.com/wwdgreen
While organic cotton might make up the actual denim, the process itself — which uses excessive amounts of water, energy, dyes and chemicals — makes the phrase "organic jeans" a contradiction in terms. As a result, producers of denim lines that had once considered going organic are now rethinking that strategy, while others have chosen to focus on alternative ways to produce clothing and run their companies in a sustainable way.
As fashion continues to become more eco-conscious, denim jeans remains one of the most impractical categories to make truly environmentally friendly.
View the full coverage of WWDGreen at www.wwd.com/wwdgreen
While organic cotton might make up the actual denim, the process itself — which uses excessive amounts of water, energy, dyes and chemicals — makes the phrase "organic jeans" a contradiction in terms. As a result, producers of denim lines that had once considered going organic are now rethinking that strategy, while others have chosen to focus on alternative ways to produce clothing and run their companies in a sustainable way.
