Pioneer Spirit
Tuesday, October 30, 2007
By Patty Huntington
Green might be one of Australia's national colors (the other is gold) but, to date, eco-awareness hasn't been a national fashion priority.
Melbourne-based Lisa Gorman hopes to change that. In June, Gorman became the first mainstream Australian fashion designer to launch an organic range. A subbrand to her eight-year-old Gorman line, which boasts a $4.5 million retail sales volume, Gorman Organic is a line of basics made from fibers and yarns that are either organically produced or grown wild and harvested using environmentally sensitive methods.
View the full coverage of WWDGreen at www.wwd.com/wwdgreen
The 15-piece collection uses 100 percent certified organic Indian or Turkish cotton and Thai bamboo. Comprised of tanks, Ts, pajamas, hoodies and underwear in unbleached white, gray mélange, black, yellow and blue, prices start at $16 for underwear and run up to $115 for a hoodie. Pieces are manufactured in Vietnam, while printing is done in Australia using environmentally sustainable ink.
Melbourne-based Lisa Gorman hopes to change that. In June, Gorman became the first mainstream Australian fashion designer to launch an organic range. A subbrand to her eight-year-old Gorman line, which boasts a $4.5 million retail sales volume, Gorman Organic is a line of basics made from fibers and yarns that are either organically produced or grown wild and harvested using environmentally sensitive methods.
View the full coverage of WWDGreen at www.wwd.com/wwdgreen
The 15-piece collection uses 100 percent certified organic Indian or Turkish cotton and Thai bamboo. Comprised of tanks, Ts, pajamas, hoodies and underwear in unbleached white, gray mélange, black, yellow and blue, prices start at $16 for underwear and run up to $115 for a hoodie. Pieces are manufactured in Vietnam, while printing is done in Australia using environmentally sustainable ink.
