Another Incarnation
Wednesday, November 14, 2007
By Marc Karimzadeh
Mark Lee looks to combine reinvention and consistency in Gucci's business practices.>
In the prior decade, the iconic Italian leather goods house had been resurrected as one of fashion's hottest brands, with Tom Ford and Domenico De Sole steering its reinvention. But when the duo exited that year, many wondered just how the brand would keep up its momentum, and some even forecast Gucci's reign could come to an abrupt end.
"For as long as I'm at Gucci, you're not going to see Gucci hotels, you're not going to see Gucci restaurants, you're not going to see Gucci airplanes and things of that nature."
— Mark Lee
In 2004, Gucci found itself at a crossROADS.In the prior decade, the iconic Italian leather goods house had been resurrected as one of fashion's hottest brands, with Tom Ford and Domenico De Sole steering its reinvention. But when the duo exited that year, many wondered just how the brand would keep up its momentum, and some even forecast Gucci's reign could come to an abrupt end.
