October 1, 2009
Helen Mills Theatre
New York City

The WWD "New Rules of Consumer Engagement" forum gathered industry executives and experts to talk about the phenomenon of social networking in today's apparel and retail industry. See video highlights from the event below.

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VIDEO HIGHLIGHTS
Norma Kamali discussing technology »
Craig Gillan explaining the importance of giving customers options »
Dennis McEniry and Marisa Thalberg discussing customized consultations »
Laura McEwen discussing the expanding influence of millennials »
Charlene P. Sawyers's speech about social networks »
Geoff Atkinson discussing the role of online reviews »
Michael Kingston’s speech as he discusses conversion »
Marc Gobé’s speech about social branding »
Brian Kalma's speech about engaging consumers »
Makoto Yamada's speech about contactless technology »
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SPEAKERS INCLUDED:

Geoff Atkinson, SVP, CRM and Demand Management
Overstock.com

Craig Gillan, Director, E-commerce
Charlotte Russe Holding Inc.

Marc Gobé, Founder
Emotional Branding LLC

Brian Kalma, Director of User Experience
Zappos.com

Norma Kamali, President
Norma Kamali Inc.

Michael Kingston, Chief Information Officer
Ann Taylor Stores Corp.

Dennis McEniry, President
ELC Online

Laura McEwen, Publisher
Teen Vogue

Charlene Sawyers, General Manager
P&G Beauty

Marisa F. Thalberg, Vice President, Global Online Marketing
The Estée Lauder Companies, Inc.

Makoto Yamada, General Manager
Sony Electronics Inc.

ATTENDEES INCLUDED:

125+ Senior executives, including titles of President, EVP, VP and Director in

• E-commerce
• Marketing, Strategy/Operations
• Interactive and eBusiness Strategy
• Interactive Media
• Mobile Communication/Web to Store Interaction
• Retail/Stores
• Communications
• Brand Management
• Merchandising
• Product and Business Management

SPONSOR PARTNERS INCLUDED:

Companies and categories of business that work with the apparel industry, providing consultation, service, supply or solution are invited to participate as Sponsors of the Summit -- putting your key executives and targeted business message on the inside with this elite target industry audience.


The Sony-developed FeliCa contactless IC chip technology provides a fast, secure and convenient all in-one solution for multiple applications, including ID, access control, admission, electronic money, and membership or loyalty rewards systems. Product information and to contact a Sony Representative. Watch video


"The Age of Influence": The Impact of the Millennial Generation on Retail, Media and New Technology.
Watch video

Laura McEwen, Publisher of TEEN VOGUE delivers research as well as compelling case studies on how to engage this vital youth market that is 75 million strong. Innovative retail concepts and new media tactics will be highlighted.


Using the Allurent on Demand Software as a Service platform, leading retailers like Charlotte Russe quickly and easily create, update and deploy interactive experiences throughout their e-commerce sites. The result is a superior shopping experience that leads to more satisfied customers and greater sales. Watch video


DecisionStep® is the creator of ShopTogether®, a real-time social-shopping technology that makes shopping online as fun as it is in the real world.


Communispace generates customer insights for over 100 major brands via online communities, and has been doing that for over 9 years, with a 90+% client retention rate, many awards, and an amazing group of 200+ employees.



LPK is an international design agency with a proven track record in Building Leadership Brands. By integrating strategy, design and innovation, LPK leverages relevant consumer, shopper and market insights to create value, sustain leadership and transform businesses.


PM Digital, a leading internet marketing agency specializing in search engine marketing, uses proprietary marketing and media intelligence technology to help retailers better mine consumers' online activity.