Summits

WWD Series on Digital Media, Part 4

Digital Media

Building a Better Mousetrap Online


Executives at WWD’s Digital Media Forum served up media strategies to grow brands’ online presence — from Facebook and Twitter to e-commerce, mobile technology and videos.

See full coverage below >>

Martine Reardon

Saks and Macy's Share Online Strategies

Retail web sites, such as Saksfifthavenue.com, grow into big business.

Lisa Gavales

Express: E-Commerce is More Than a Store

An online store is not just a store, according to Lisa Gavales, executive vice president and chief marketing officer of Express Inc.

Jon Kubo

Wet Seal's Social Stance

The specialty retailer finds new ways to drive traffic.

Jeffrey Max

Venda Talks About Change in E-commerce

Jeffrey Max, chief executive officer of e-commerce platform provider Venda Inc, talks technology.

Kevin Ranford

1-800 Flowers: Socially Engaged

The floral and gift company 1-800-Flowers likes to stay ahead of the curve.

Tom Jarrold

A|X Armani Exchange Pushes Tech Edge

“We’re in the middle of a technical revolution and it’s affecting everything we do,” said Tom Jarrold, chief marketing officer for A|X Armani Exchange.

Bradford Matson

Bluefly Catches Customers Offline and Online

Bradford Matson, chief marketing officer of the online shopping site, said integrating offline and online advertising is an effective way to draw consumers.

Greg Rogers

Pictela: Giving Multiple Lives to Catalogs

The content management platform transforms high-definition brand assets into online ads and social media.

Michael McNamara

Mastercard's Web View

Michael McNamara, vice president, SpendingPulse, MasterCard, said the market share shift toward online is continuing to grow.

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