Bradford Matson, chief marketing officer of Bluefly Inc., an online shopping site featuring designer apparel at 20 to 40 percent off retail prices, said integrating offline and online advertising is...
digital
digital
October 27, 2010
Bluefly Catches Customers Offline and Online
Bradford Matson, chief marketing officer of the online shopping site, said integrating offline and online advertising is an effective way to draw consumers.
digital/summits
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