Summits

WWD Digital Forum

2011 WWD Digital Media Forum



Staying on top of what's new and effective in digital media is one of the greatest challenges facing marketers today. Building on the success of the WWD Digital Media Series in 2010, these two full-day events are designed to deliver the latest information and best ideas for connecting with consumers today.

 

See full coverage below >>

Jordan Nasser

How H&M Keeps It Fresh

Through channels including Facebook, YouTube and Twitter, the Swedish retailer keeps up an ongoing dialogue with its customers.

Andy Dunn Daniella Yacobovsky Katia Beauchamp and Dave Gilboa

The Brand-Building Challenge

Digital space entrepreneurs are using different tools to build online brands that also facilitate e-commerce sales.

Charlie Chappell

Creating Emotional Ties at P&G

Beauty giant has found that to make an impact with the consumer, digital efforts do best when tied to a cause or a purpose.

Kate Ancketill

The Speed of Change

Viral marketing is accelerating and brands and retailers are racing ahead with digital strategies seeking to engage and sell consumers in new ways.

Jill Braff

HSN's Digital Transformation

Jill Braff, executive vice president of digital commerce, shared insights to the retailer's multichannel development.

Marc Speichert

L'Oréal and the Savvy Customer

Marc Speichert, U.S. chief marketing officer, discussed the new consumer decision cycle and identifying innovative digital initiatives.

Martine Reardon

Macy's Mobile Marketing

In September, the department store is launching a "significantly evolved" app with features including fashion reviews, quick response codes, coupons and more.

Susan Gregg Koger

Modcloth's M.O.

Susan Gregg Koger, co-founder of the online retailer, eschewed the traditional retail model from the start.

The Pictela Platform

The technology company provides brands such as Victoria’s Secret and Macy’s with premium advertising formats on the Web.

Michael McNamara

Weekday Warriors on the Web

There’s a sharp shift in spending from online to brick and mortar that occurs from weekdays to weekends.

Marc Speichert

Courting the Current Consumer

As the online world morphs by the minute, retailers and brands are adapting to the new worlds of mobile commerce, social networking, Twitter and more.

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