WWD Forum The New Rules of Consumer Engagement

The New Consumer Conversation

From social networks to Twitter and blogs, there is a plethora of ways for brands to reach consumers — and for consumers to talk back. A WWD forum on “New Rules of Consumer Engagement” gathered industry executives and experts to talk about the phenomenon.

See below for all the highlights.

Norma Kamali Responds to Democratization

When Norma Kamali addresses the democratization of fashion — as she did in her presentation — she can truthfully say she is putting her money where her mouth is.

Zappos Builds its Social Network

At Zappos, every employee is encouraged to tweet, post photos and videos, comment and blog freely on behalf of the $1 billion company.

Estée Lauder Embraces Social Technology

Social technology is bringing the Estée Lauder Cos. Inc. full circle — back to the kind of personal touch founder Estée Lauder advocated.

Millenials Are The New Influencers

Millennials are more influential than Baby Boomers thanks to the Internet and social media. They know more about the world at a younger age, and their voices are “amplified,” said Laura McEwen, publisher of Teen Vogue.

Charlene P Sawyers

P&G's Sawyers Advises Keeping It Simple

In this digital world, it’s not just about an idea, but also an ideal; simplicity cuts through the barrage of online brand messages, and creativity can truly come from anywhere. Those were the key points Charlene P. Sawyers, Procter & Gamble Co.’s general manager, beauty and grooming brand building, made during her presentation “Connecting Through Creativity and Purpose.”

Overstock.com Evolves

The recession might have flooded the market with excess inventory and penny-pinching shoppers to the benefit of Overstock.com, but the Web site’s not counting on that to keep business humming.

Michael R Kingston

Ann Taylor Gets Personal

Michael Kingston, AnnTaylor Stores Corp. senior vice president and chief information officer, recently took his SUV to the dealership where he leased it two years ago. While waiting for the service advisor, he helped himself to a decaf cappuccino and noticed one of the managers feverishly typing on a computer.

Gobé Discusses Connecting With Shoppers

Fashion brands have always enjoyed close connections with the people who buy their products, but the advent of social media is changing the rules of the game, and even the corporate types might have to learn how to relate to shoppers in new and more personal ways.

FeliCa Looks to Reinvent Retail Technology

Although the Internet and wireless technologies are transforming the U.S. marketplace, there is plenty of technology in the wings that can change how consumers interact with brands.

Charlotte Russe

Charlotte Russe Jumpstarts E-Commerce

A late bloomer in e-commerce, Charlotte Russe wants to make up for lost time.

Sponsor Partners

Companies and categories of business that work with the apparel industry, providing consultation, service, supply or solution were invited to participate as Sponsors of the Summit -- putting your key executives and targeted business message on the inside with this elite target industry audience.

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