WWD.com/wwd-summits/apparel/tory-burch-social-media-pivotal-in-brands-growth-5368724

apparel

November 14, 2011

Tory Burch: Social Media Pivotal in Brand's Growth

The designer sits at the helm of one of the most digitally savvy brands in the fashion industry.

By Rachel Strugatz

apparel/summits

Tory Burch counts Mindy Kaling, one of the stars of “The Office,” as her first “Twitter friend.”

The two “met” about six months ago on the medium after...

Tory Burch: Social Media Pivotal in Brand's Growth

The designer sits at the helm of one of the most digitally savvy brands in the fashion industry.

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