Peter Williams Preaches British Prep

The founder and ceo of British lifestyle brand Jack Wills keeps a laser focus on his target customer: 18- to 21-year-old students.

By Jean E. Palmieri

apparel/summits

Peter Williams feels old. But that doesn’t stop the founder and chief executive officer of Jack Wills from having a laser focus on his target customer: an 18- to 21-year-old student.

Peter Williams Preaches British Prep

The founder and ceo of British lifestyle brand Jack Wills keeps a laser focus on his target customer: 18- to 21-year-old students.

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