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WWD 02/18/2009

L’Oréal’s Strategy: Up Ad Spend, Cut Jobs, Boost Low-Cost Items

Higher ad spending, job cuts part of plan.

SEE LIST AT LEFT FOR ALL OF THIS ISSUE'S ARTICLES

In Brief: Magaschino Hires CFO... Nautica Signs License...

Magaschoni has hired its first chief financial officer... Nautica Apparel Inc. has signed a licensing agreement with The Levy Group Inc...

— Feb 18, 2009

Economy Changes Buying Strategy at AmericasMart

In Atlanta, buyers focused on special, wear-now and affordable items at AmericasMart last month.

— Feb 18, 2009

Practicality Reigns at Las Vegas MAGIC

Value is the key driver for retail orders at the MAGIC trade show in Las Vegas.

— Feb 18, 2009

Givaudan Profits Gain 19.4 Percent

Swiss flavors and fragrances firm Givaudan reported its full-year 2008 net profits increased 19.4 percent on-year to 111 million Swiss francs.

— Feb 18, 2009

Benetton Profit Rises in '08

Retailer Benetton said that it plans 'radical actions' after slower fourth-quarter growth.

— Feb 18, 2009

Daily Stock Wrap: February 17, 2009

The day's top gainers and losers.

— Feb 18, 2009

Memo Pad: Barbara Walters on Interviewing... Klum, aka "The Kluminator"...

Barbara Walters and Steve Kroft discussed the dos and don'ts of television journalism... Models Heidi Klum and Coco Rocha are on a comical quest...

— Feb 18, 2009

Reality Bites: Catching Up With Jay McCarroll

This Friday, famously catty designer and "Project Runway" winner Jay McCarroll is the subject of a new documentary, "Eleven Minutes."

— Feb 18, 2009

All My Children: Celebrity Kids Pop Up at Fashion Week

Alexandra Richards, Zoe Kravitz and Dree Hemingway enter the New York Fashion Week circuit.

— Feb 18, 2009

Max Azria Front Row: Taking It Easy

At the Max Azria show Tuesday night, Rachel Bilson was just starting out her runway schedule.

— Feb 18, 2009

MySpace Focuses on Fashion

MySpace is growing its fashion community with full-time staff, a new look and daily updated articles and videos.

— Feb 18, 2009

Obituary: Robert Fairchild, 66

Robert Fairchild, a member of the family that founded WWD and other Fairchild publications, died Monday.

— Feb 18, 2009

Ones to Watch: Milan Fashion Week Preview

They're young, talented and enthusiastic but, above all, they're not letting the dark clouds of the recession overshadow their creative whims.

— Feb 18, 2009

Karstadt Results Propel Arcandor

Holiday sales for department store chain Karstadt helped reverse Arcandor Group's recent losses in the first quarter.

— Feb 18, 2009

PacSun Answers Adrenalina Proxy Threat

PacSun questioned the ability of its smaller rival Adrenalina to make an acquisition and criticized the proxy threat.

— Feb 18, 2009

Pitti W Offers Buyers Innovative Fashion

At last month's Pitti W, a new pavilion was dedicated to innovative designer brands.

— Feb 18, 2009

Clean Men's Streetwear Seen at MAGIC

Vendors cope with the troubled economy.

— Feb 18, 2009

LoRe's Duties Expand at Frederick's of Hollywood

Linda LoRe will now oversee wholesale unit as well as retail operations for Frederick's of Hollywood.

— Feb 18, 2009

L'Oréal Lays Out 2009 Game Plan

Higher ad spending, job cuts part of strategy.

— Feb 18, 2009

Diesel Planet Opens on Fifth Avenue

The Diesel empire reached another milestone on Tuesday morning with the opening here of the fourth Diesel Planet store, its largest outpost in the world.

— Feb 18, 2009

Marketing Messages Get a Reality Check

Traditional values, not glitz, will engage consumers in '09.

— Feb 18, 2009

Vivienne Westwood at the Races... Ringmasters... Save the Garment Center...

Is Dame Vivienne Westwood embracing the establishment?... Nanette Lepore's efforts to save the Garment Center are in full force...

— Feb 18, 2009

Obit: Textile Magnate Sir Bernard Ashley, 82

Sir Bernard Ashley, the charismatic British textile tycoon, luxury property investor and widower of the designer Laura Ashley, has died at age 82.

— Feb 18, 2009

Armani Donates $1M Gift to NYC Schools

Giorgio Armani is making a $1 million donation to The Fund for Public Schools as a personal "thank you" to New York.

— Feb 17, 2009

Dennis Basso Front Row

Kim Raver and Star Jones were among the Dennis Basso crowd on Tuesday.

— Feb 17, 2009

Badgley Mischka Front Row

Khloe and Kim Kardashian, Mark Indelicato of Ugly Betty, and Jamee Gregory sat front row at Badgley Mischka.

— Feb 17, 2009

The Hilton Sisters at Pamella Roland: Times are Tough

The Hilton sisters set the photographers into overdrive Tuesday at Pamella Roland.

— Feb 17, 2009

Versace CEO Urges Consistent Strategy

Versace reported an 8.2 percent increase in 2008 revenues.

— Feb 17, 2009

Retail Stocks Fall Tuesday

Retail stocks fell almost 4 percent Tuesday on concerns about recession and impact of stimulus package.

— Feb 17, 2009

Wal-Mart Performance Outpaces Competitions

Wal-Mart's fourth quarter profits fell, but revenues hit record level of $109.1 billion.

— Feb 17, 2009

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WWD 02/18/2009

WWD 02/18/2009

L’Oréal’s Strategy: Up Ad Spend, Cut Jobs, Boost Low-Cost Items

See all of WWD’s street style coverage //

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