Women’s Wear Daily
04.19.2014
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WWD 2008/07/02

WWD 2008/07/02

Retailing's Sweet Spot: Stores Look to Lure Millennial Generation

Move over, Boomers. The Millennials are staking their claim on the fashion and retail landscape. Numbering 64 million nationwide, savvy and hard-to-please consumers between the ages of 14 and 29 have buying power.

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