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WWD 05/27/2008

WWD 05/27/2008

Sears' Hip-Hop Hope: Store Signs LL Cool J To Do Apparel Brand

The Sears Holdings Corp. chairman and his team are making some long-awaited merchandising moves in the hedge fund billionaire's retail empire in an attempt to reenergize Sears' apparel offering, stimulate traffic and generate some buzz.

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