Women’s Wear Daily
04.18.2014
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WWD 04/23/2008

WWD 04/23/2008

Playing Exclusives Game: Results Can Be Win-Win But Brands Face Pitfalls

Putting all your eggs in one basket — or, in apparel, your entire collection in one retailer — is a high-stakes game that is being played more and more. As stores rush to differentiate themselves they're looking for product no one else has.

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