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WWD 05/10/2007

WWD 05/10/2007

A Colorful Deal: L'Oréal Buys Salon Hair Care Brand PureOlogy

One of the salon industry's hottest hair care brands — PureOlogy —l is now in the hands of L'Oréal, which purchased the Irvine, Calif., company for an undisclosed amount of cash Wednesday.

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