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WWD 12/22/2006

WWD 12/22/2006

Holiday Survival: Mom-and-Pops Fight Chains With Savvy, Service

Outpriced, outpromoted and overshadowed. For the mom-and-pops, it's a veritable David vs. Goliath story this time of year, as the Wal-Marts and Macy's blitz the holiday hordes.

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