user = false, hasOnlineAccess = , archiveOnly = true usertype not empty? true subscriptionExpDate = true

WWD 07/13/2006

WWD 07/13/2006

Gap Blitz Begins: TV, Outdoor, Radio to Tout Icon's Overhaul

Despite slumping sales and impatient investors, Gap executives say the $6.8 billion business is poised for revival through a major overhaul. Among the maneuvers is one of the company's most complex and ambitious advertising campaigns.

From This Issue

News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

getIsArchiveOnly= hasAccess=false hasArchiveAccess=false