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WWD 2006/04/25

WWD 2006/04/25

Quest for 'Wow' Factor: Sam's Club Ups the Ante For Top Apparel Brands

Charles Redfield, senior vice president of apparel for Sam's Club, wants to position the $39.7 billion chain as a growth engine for brands. He described his quest as a hunt for "wow" merchandise — the more prestigious, the better.

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