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WWD 07/28/2004

WWD 07/28/2004

The Turnaround Game: Kohl's Rolls Out Apt. 9 In New Fashion Strategy

Having battled tepid or sagging financial results for the last year, the retailer aims to turn the figures around by upping its fashion quotient with the launch this fall of apt. 9, a new proprietary label with a modern twist.

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