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WWD 07/19/2004

WWD 07/19/2004

Fashion in the Family: Oscar Names Alex Bolen Company's New Chief

In what looks like a changing of the guard, Oscar de la Renta is handing over the title of ceo to his 36-year-old son-in-law, Alex Bolen. But the designer insists the move will merely free him up to spend more time doing what he does best — designing.

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