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WWD 07/13/2004

WWD 07/13/2004

A&F's Makeover Mode: Chain's New Concept May Chase Older Crowd

Next month, A&F launches a new chain to start chasing another crowd, a customer that has maybe shopped A&F for years but has grown up, graduated from college, seeks more sophisticated styles and may be turned off by the A&F brand after years of loyalty.

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