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WWD 07/17/2003

WWD 07/17/2003

Target's New Buddy: VF Places Lee Sub-Brand at Mass Retailer

In the continuing evolution of major brands going after the mass market, VF Corp.'s Lee brand has placed an exclusive line in Target Stores.

Target's New Buddy: VF Places Lee Sub-Brand at Mass Retailer

In the continuing evolution of major brands going after the mass market, VF Corp.'s Lee brand has placed an exclusive line in Target Stores.
— Jul 17, 2003

Denim In The Streets

NEW YORK - From Fubu and Lady Enyce to Rocawear and Baby Phat, the urban crowd can't seem to get enough denim.

The urban market is filled with more than $6 billion in spending power. Driven by the hitmakers in hip-hop music,...
— Jul 17, 2003

Trading Down

PARIS - Although denim sales have boomed in France during the last few years, defying an overall stagnant women's clothing market, the average price paid for a pair of jeans has declined as cheap-chic retailers accumulated market...
— Jul 17, 2003

Paying A Premium

NEW YORK - Premium jeans are here to stay.

That's the word from retailers who keep stocking up on denim from tried-and-true brands like Paper Denim & Cloth and Diesel to smaller labels from the West Coast like Saddlelites, Yanuk and...
— Jul 17, 2003

Staying Power

NEW YORK - Wearing denim out of style has proven to be as difficult as wearing out a good pair of jeans.

"It's the next best thing to black," said Donna Karan, who has incorporated denim in her signature and DKNY...
— Jul 17, 2003

Denim Dish

Refining a Classic

"If it ain't broke, don't fix it" could be the motto for denim fabric makers.

While denim mills play around with color, wash and weight to create newness, many mill executives say they...
— Jul 17, 2003

Keeping Warm

When Michelle Dudley moved to New York to pursue a career in knitwear design, she had no idea she would end up in the denim business.

Dudley, who graduated with a degree in fashion design and merchandising from Drexel University, moved from...
— Jul 17, 2003

Jean Genie: A Look At Recent Jeans Styles

Perhaps the biggest trend in jeans over the past five years hasn't been about the various looks or designs, but rather of the labels themselves. While Diesel had long banked on its branding, Seven revived, or at least reinvigorated, the...
— Jul 17, 2003

Weaving The Way

TOKYO - Major denim manufacturers are the real power behind jeans brands in Japan.

The developmental talents of denim mills such as Kaihara, Kurabo and Nisshinbo for new fabrics and finishes has provided a springboard for the jeans...
— Jul 17, 2003

Female Shoppers Lead In Japan

TOKYO - Japan's jeans market has enjoyed a boom for more than three years thanks to women who took to jeans fashions in increasing numbers, with a synergetic effect on boosting men's sales.

According to major retailers, a...
— Jul 17, 2003

Jeans Advertising: In Search Of Steam

NEW YORK - Go sexy or go underground?

For years, denim companies sold millions of jeans by photographing the sexiest girl they could find in the tightest jeans they could get her into and splashing their images in ads in scores of...
— Jul 17, 2003

Bead It

NEW YORK - Another of Europe's little fashion secrets is hitting New York. The Netherlands-based fashion brand Mexx, which is known the world over except in the United States, is opening a specialty store on Fifth Avenue on Sept. 25....
— Jul 17, 2003

In Brief: Gadzooks Goes Swimming ... Permira's Big Bid ...

— Jul 17, 2003

Correction

Nancy Reagan commissioned the USS Ronald Reagan on July 12. The date was incorrect in Suzy's column, page 6, Wednesday.
— Jul 17, 2003

Houses Heading Back To N.Y. Fashion Week

NEW YORK - The 10th anniversary edition of 7th on Sixth is drawing several designers back to Bryant Park for the Sept. 12-19 shows, with more than 40 companies confirmed so far in venues at Mercedes-Benz Fashion Week.

Catherine Malandrino,...
— Jul 17, 2003

Apparel Prices Gain But Deflation Persists

Retail apparel prices rose in June for the first time in nine months, even as retailers continued to discount heavily to clear inventories.
— Jul 17, 2003

PPR: In for the Long Haul With Gucci

At Gucci Group's annual meeting, PPR said it intends to hold onto its stake in the Italian luxury firm once it gains full control of the shares.
— Jul 17, 2003

Nicole Miller Thinking Better

NEW YORK - Nicole Miller is the latest designer headed to better sportswear.

Lured by consumers' desire for stylish, designer-inspired sportswear that doesn't break the bank, Nicole Miller will launch a more affordably priced...
— Jul 17, 2003

Summer Set

Ponying up for the Parrish.
— Jul 17, 2003

Surf's Up

Surf's up for the scion of "Endless Summer."
— Jul 17, 2003

Berry Nice

Inside Strawberry's patch.
— Jul 17, 2003

WWD Postcard

A WWDPostcard from Italy.
— Jul 17, 2003

A Wrinkle in Burlington's Ch. 11 Plan

NEW YORK - Another snag may extend Burlington Industries Inc.'s trip through bankruptcy.

Greensboro industrialist Walker Rucker, who holds Burlington shares, has asked the U.S. Bankruptcy Court in Wilmington, Del., to investigate...
— Jul 17, 2003

$20M Campaign Bows for DuPont

NEW YORK - As part of a company-wide branding effort, industrial giant DuPont is kicking off a $20 million national ad campaign to promote its Teflon, Stainmaster and Corian brands.

The campaign will include TV ads for its Teflon fabric...
— Jul 17, 2003

Mexx Deal In Europe

BERLIN - Mexx, a division of Liz Claiborne, has signed a licensing agreement with the Schiesser Group of Zug, Switzerland for the design, production and marketing of Mexx beachwear, underwear and sleepwear for women, men and children in Europe...
— Jul 17, 2003

Ronson's Family Affair

An update on C.Ronson, a part of the Rocawear story.
— Jul 17, 2003

A Dream for Ecko

The latest ad campaigns for Ecko.
— Jul 17, 2003

Baby Phat's Sexy Seventies

The latest ad campaigns for Baby Phat.
— Jul 17, 2003

The Girls Hit the Gym

The Girls brand has blossomed from a T-shirt line into 47 licensed product categories.
— Jul 17, 2003

Adidas Shops Around...Free Air Time...Artistic Tees...The Williams Act...

Sidelines
— Jul 17, 2003

Details, Details

NEW YORK - Demand in the $5 billion women's jeans market has eased from its peak in recent years, leaving denim vendors to seek new ways of sparking consumer enthusiasm for the basic product. But suppliers are confident the fabric will...
— Jul 17, 2003

By The Numbers

NEW YORK - After a couple of years of explosive growth, driven in part by the advent of the low-rise look and the rise of some powerhouse high-end brands, the jeans business got a bit tougher in 2002.

A number of factors played into that...
— Jul 17, 2003

European Enthusiasts

MILAN - They are style conscious, looking for something special and they're worth an estimated $10 billion.

It's tough to pin down data on the European denim market in this culturally diverse continent spanning from Copenhagen...
— Jul 17, 2003

Surfing The Slowdown

NEW YORK - "If at first you don't succeed, try again. Then quit. There's no use being a damn fool about it."

The legendary comedian W.C. Fields' misinterpretation of an American maxim sums up the approach...
— Jul 17, 2003

Jumping In

They Are Wearing from L.A.
— Jul 17, 2003

Continental Compensation

The 20 European fashion executives with the highest compensation packages.
— Jul 17, 2003

Beauty Beat: Boots Said Bidding for SSL ... L'ANZA ACQUIRED ... SHISEIDO EXPANDS ... LANCASTER REGROUPS

LONDON - It has been reported that Boots health and beauty group is considering a bid for SSL International.

If successful, it is expected Boots would slot the consumer company - which owns Scholl footcare, Durex and Marigold rubber...
— Jul 17, 2003

Ones To Watch

In recent weeks, WWD asked a wide group of jeans executives to name the denim brands they keep their eyes on, whether because of fashion leadership, innovative merchandising, creative marketing or purely out of competitive concerns. Respondents...
— Jul 17, 2003

The Personality Jean

That perfect pair of jeans. Finding one these days, in spite of a heavily saturated market, can still be elusive. In the following pages, WWD defines today's denim market with a rundown on each brand, and where they fit in the vast universe of...
— Jul 17, 2003

Mass Moves

BOSTON - On Friday, there will be no mistaking mass market denim's biggest development.

In a marketing blitzkrieg, Wal-Mart customers at some 3,000 stores nationwide will stride through security detectors that are papered in Levi...
— Jul 17, 2003

Image Rules In L.A.

LOS ANGELES - It's fitting that the Golden State is the epicenter of the 21st-century jeans gold rush.

Bavarian Levi Strauss may not have foreseen the longevity of the denim work pants and later the riveted jean he patented in 1873,...
— Jul 17, 2003

Europeans Behind U.S. In Exec Compensation

NEW YORK - The Europeans are different - at least when it comes to executive compensation.

Unlike the U.S., where high-seven-digit remuneration packages don't raise eyebrows in many industries, fashion and apparel executives...
— Jul 17, 2003

Fashion Scoops: Gathering Moss ... Wild Boys ... And Girls ...

GATHERING MOSS: After 40 years, the Rolling Stones still can't get no satisfaction but they sure can give it. The veteran rockers gave three concerts in Paris last week that offered fans from Jack Nicholson to Suzy Menkes a...
— Jul 17, 2003

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