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WWD Milestones 07/18/2012

WWD Milestones 07/18/2012

Carrying Tommy Bahama's Tune


The beachcomber is growing up but staying true to its island roots as it plots growth strategies.

SEE LIST BELOW FOR ALL OF THIS ISSUE'S ARTICLES

Tommy Bahama Pre-Spring 2013: Hey, Sport

The classic American island brand's look has evolved, yet remained true to its core cabana heritage. Here, looks from the upcoming collection.
— Jul 18, 2012

Tommy Bahama and Oxford Industries: Lessons in Good Parenting

The firm's stewardship of the lifestyle brand is seen as model for buyer-seller relationships.
— Jul 18, 2012

Rum, the Tommy Bahama Way

Jack Terry, head rumologist, shares the company's five most popular cocktails.
— Jul 18, 2012

Tommy Bahama: A Dude's Gotta Eat

The company opened its first restaurant in Naples, Fla., 16 years ago, and has added a dozen more since.
— Jul 18, 2012

Tommy Bahama's E-Commerce, a Global Portal to the Brand

In early July, the brand took a big leap forward in its global expansion strategy by launching e-commerce in 108 countries.
— Jul 18, 2012

Tommy Bahama: A Home in the Islands

The brand is intent on covering all aspects of lifestyle, including furnishing homes.
— Jul 18, 2012

Tommy Bahama: The Most Toys

Completing the lifestyle boils down to the trappings.
— Jul 18, 2012

Tommy Bahama: Keeping the Island in View

With a mantra like "Make life one long weekend," the brand manages to make even its marketing programs seem relaxed and effortless.
— Jul 18, 2012

Tommy Bahama: A Brand Is Born

The founders' vision of the beachcombing globe-trotter started to take shape more than two decades ago.
— Jul 18, 2012

Tommy Bahama: Accessories Are Necessities

Some elements, like jewelry and shoes, are produced in-house, while others, like eyewear and watches, are licensed - to Marchon and Geneva, respectively.
— Jul 18, 2012

Tommy Bahama: The Sporting Life

The lifestyle brand has been hitting home runs with its limited-edition sportswear collaborations and event sponsorships.
— Jul 18, 2012

Carrying Tommy Bahama's Tune

The beachcombing brand is growing up but staying true to its island roots as it plots growth strategies.
— Jul 18, 2012

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