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WWD Milestones 08/22/2011

WWD Milestones 08/22/2011

Southpole at 20


Two Korean brothers start an apparel company that emerges as one of the biggest players in urbanwear.

SEE LIST BELOW FOR ALL OF THIS ISSUE'S ARTICLES

WWD Milestones: Southpole's 'Net Work

The brand has revamped its Internet efforts and focus.
— Aug 22, 2011

WWD Milestones: The Southpole Journey

The route to a $1 billion retail business.
— Aug 22, 2011

WWD Milestones: Southpole Stays True

Retailers point to a key-item focus and value pricing as critical to the brand's success in stores.
— Aug 22, 2011

WWD Milestones: Southpole's Bully Pulpit

Celebs like Ciara and Nick Cannon helped build the brand, but now Southpole is making an anti-bullying message the centerpiece of its marketing.
— Aug 22, 2011

WWD Milestones: The Southpole Male

With everything Nineties having a fashion comeback, the brand's urban aesthetic looks perfectly on trend.
— Aug 22, 2011

WWD Milestones: The Southpole Girl

She works a wearable mix of comfortable favorites, such as the polo shirt and tracksuit with on-trend styles.
— Aug 22, 2011

WWD Milestones: Denim Key to Southpole Growth

The brand's denim styles might be slimming down, but sales show no sign of diminishing.
— Aug 22, 2011

WWD Milestones: Southpole's Licensing Machine

About 10 percent of the brand's wholesale volume is generated through licenses in categories including headwear, eyewear and footwear.
— Aug 22, 2011

WWD Milestones: Against All Odds Living Up to Its Name

The timing of the economic downturn couldn't have been worse for the urban streetwear retailer as it had just opened a string of stores on the West Coast.
— Aug 22, 2011

WWD Milestones: Southpole at 20

Two Korean brothers start an apparel company that emerges as one of the biggest players in urbanwear.
— Aug 22, 2011

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