Publications

WWD Milestones 11/30/2009

Rocawear at 10

Shawn “Jay-Z” Carter discusses his vision for the streetwear empire.

SEE LIST AT LEFT FOR ALL OF THIS ISSUE'S ARTICLES

Rap It Up: Rocawear Men's Fragrances

Men's scents capitalize on the pop-culture vibe.

— Nov 30, 2009

Built-In Image: Advertising Rocawear

Jay-Z and his peers have often made the best models for the Rocawear campaigns.

— Nov 30, 2009

Pieces of the Puzzle: Rocawear Accessories

Women's products all go together with the apparel.

— Nov 30, 2009

Roc Steady: Looks from Rocawear Spring 2010

Rocawear staples including street-savvy outerwear, polo shirts and denim take center stage for spring.

— Nov 30, 2009

Jay-Z's Blueprint for Rocawear

Shawn "Jay-Z" Carter has laid out his vision for an empire.

— Nov 30, 2009

Worldly Presence: The Market for Digital Rocawear

Dressing up in cyberspace is a marketing coup.

— Nov 30, 2009

Brand Daddy: Iconix

Rocawear's parent, Iconix, is a licensing machine.

— Nov 30, 2009

Revolution to Evolution: The Young Men's Market

Keeping pace with the shifting tastes of young male shoppers.

— Nov 30, 2009

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Publications

WWD

WWD Milestones 11/30/2009

WWD Milestones 11/30/2009

Rocawear at 10

Rap It Up: Rocawear Men's Fragrances

Built-In Image: Advertising Rocawear

Pieces of the Puzzle: Rocawear Accessories

Roc Steady: Looks from Rocawear Spring 2010

Jay-Z's Blueprint for Rocawear

Worldly Presence: The Market for Digital Rocawear

Brand Daddy: Iconix

Revolution to Evolution: The Young Men's Market

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WWD Milestones 11/30/2009

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Rocawear at 10

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