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WWD Denim In Depth 05/22/2008

The Simple Life

The denim industry is poised for a challenging year, even though women's jeans sales in the U.S. rose almost 5 percent to $7.7 billion in the last year.

Then Again

What goes around definitely comes around and fashion's spin cycle is running full speed.

— May 22, 2008

Plotting a Tuscan Renaissance

Tuscany is looking to reclaim its status as one of the hubs of the Italian denim industry.

— May 22, 2008

Facing Back-to-School Challenges

Denim manufacturers are revamping strategies for a back-to-school season that just isn't what it used to be.

— May 22, 2008

Wash and Wear

In the overcrowded denim market, manufacturers are using waxed surfaces, superspun polymers and ingenious metallic blends to create a slick, wet look they...

— May 22, 2008

Acid Test

The denim market is having an Eighties flashback with the decade's acid washes turning up on jeans and dresses.

— May 22, 2008

Fleet Week

Nautical styles add a preppy flair to jeans and denim shorts.

— May 22, 2008

Eco Movement Hitting Its Stride

As the market for environmentally friendly DENIM GROWS, manufacturers are employing a widening variety of dyeing and finishing techniques in response to...

— May 22, 2008

Catching Customers on the Downturn

Denim sales in the U.S. have slowed along with consumer confidence and the flagging national economy, which could be good news for mainstream and mass...

— May 22, 2008

Betting Heavy on Signature Stores

Denim brands are betting their best weapon to combat a weakening economy and hedge against growing uncertainties in the retail environment...

— May 22, 2008

A Turn Toward Online Advertising

Denim brands are beginning to grasp just how powerful a successful online advertising campaign can be.

— May 22, 2008

H&M Puts Cheap Monday on Fast Track

With fast-fashion giant Hennes & Mauritz AB as its new owner, hip denim label Cheap Monday is reaching for megabrand stardom.

— May 22, 2008

Japanese Battle Slowdown With Innovation

Japanese denim makers continue to face tough market conditions at home and abroad, but they are hoping their high-quality cottons and indigo dyes will...

— May 22, 2008

It's Getting Dark

With its saturated tones, resin-coated denim is the perfect antidote to more traditional blues.

— May 22, 2008

The Electric Company

From creamsicle orange to lime green, a rainbow of colors is on offer for fall.

— May 22, 2008

Hardware Store

Bells and whistles such as rivets, stitching and decorative zippers adorn the season's denim.

— May 22, 2008

Jean Acres

Denim comes in all forms this fall, from retro rompers to casual cutoffs. And when paired with splashes of color and painterly prints, it makes the perfect...

— May 22, 2008

Brands Find Happy Medium

Jeans brands have embraced the middle ground.

— May 22, 2008

By The Numbers

Withering consumer interest and a weakening economy have dealt the denim industry a one-two punch over the last year, and the sting may be felt into 2009.

— May 22, 2008

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WWD Denim In Depth 05/22/2008

WWD Denim In Depth 05/22/2008

The Simple Life

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