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Beauty Inc 12/12/2008

Beauty Inc 12/12/2008

Game On!

Becoming brand Nastia: the superstar gymnast goes for marketing gold

SEE LIST AT LEFT FOR ALL OF THIS ISSUE'S ARTICLES.

A Closer Look: Skin Care Launches

Look for a dose of high-energy newness in the treatment category.
— Dec 12, 2008

Cartoons Invade Cosmetics

First came Rescue Beauty Lounge's SpongeBob Square- Pants–inspired nail lacquers.
— Dec 12, 2008

Charming Jewelry Retains Fragrance

When Simona Rosato dreamed up her latest batch of charm-festooned bracelets, she had fragrance on her mind.
— Dec 12, 2008

Macho to Metrosexual in Mexico

Santiago Ramírez, the eminent Mexican psychologist, identified an "excess of macho" attitude in Mexico.
— Dec 12, 2008

Put on a Happy Face

London-based psychologist Linda Papadopoulos is out to shrink wrinkles.
— Dec 12, 2008

Raven Mad: Facial Rejuvenation

From orchids to mushrooms to algae, beauty finds inspiration in the black magic of the natural world.
— Dec 12, 2008

Mexico: Courage in Challenging Times

Mexico is putting on a brave face as the United States' financial crisis and global economic difficulties challenge its beauty industry.
— Dec 12, 2008

Best Executed Beauty Launch Strategy of 2008

Cutting-edge product propositions combined with comprehensive sales and marketing programs were the key to success for this year's standout launches.
— Dec 12, 2008

Breakthrough Beauty Product of 2008

From reinventing the mascara wand to reimagining the at-home hair color experience, this year's standout products captured the imagination.
— Dec 12, 2008

Most Innovative Beauty Marketer of 2008

Forget the same old, same old. These companies and people keep their businesses booming with a steady stream of fresh ideas.
— Dec 12, 2008

Beauty Newcomer of 2008

Heart and passion propelled these two natural-based newcomers to winning positions.
— Dec 12, 2008

Beauty Retailer of 2008

Despite tough times, these four retailers proved they have the mettle to move the merch, thanks to unique combinations of brands, service and style.
— Dec 12, 2008

WWD Beauty Biz Awards 2008: The Winner Is...

Every year, the beauty industry's most innovative companies compete to take home the top prize - customers' dollars.
— Dec 12, 2008

Most Innovative Beauty Ad Campaign of 2008

From the risqué to the rousing, these brands garnered more than their fair share of eyeballs with communications strategies that stood out.
— Dec 12, 2008

Salons Start to Feel the Pinch

As news from the financial front becomes ever more grim, even once immune categories such as hair salons are starting to feel the pinch.
— Dec 12, 2008

Diffusion Lines Tailor Brands to Rough Economy

With stock markets around the globe continuing to zigzag, it stands to reason that even the most strident beauty buffs will be pinching their pampering pennies.
— Dec 12, 2008

Editor's Letter: A Delicate Balance

Putting together this issue of WWD Beauty Biz, our sixth annual awards issue, was a conundrum.
— Dec 12, 2008

Last Call With Evelyn Lauder

Since creating the Breast Cancer Research Foundation 15 years ago, Evelyn Lauder has helped raise more than $215 million in the fight to find a cure.
— Dec 12, 2008

Back to Bases: Flawless Foundations

These new foundations feature high-performing mineral ingredients and smooth formulations that minimize imperfections to guarantee a flawless finish.
— Dec 12, 2008

Strength Training with Nastia Liukin

Winning Olympic gold in women's gymnastics proved Nastia Liukin's athletic mettle. Now she's out to affirm her might on the marketing front as well.
— Dec 12, 2008

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