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Faye Brookman

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FMG Trying to Bridge Gap From Mass to Class

NEW YORK -- The Fragrance Marketing Group is trying to straddle the mass-class divide.

As the lines between those outlets continue to blur, the Miami-based firm is pursuing a strategy of selling some fragrances to both kinds of stores. Only the...

- March 25, 1994

Playing the Angles the Ruthless Way

LONG ISLAND CITY, N.Y. -- Ruthless Health & Beauty Aids is breaking the rules.

While most of the nation's drugstores uniformly feature straight shelves and white tile floors, this new drugstore flouts convention with a provocative name,...

- March 18, 1994

Raley's Aims to Stretch Out in Bath Area

NEW YORK -- Raley's, a West Coast supermarket chain, is exploring the possibility of featuring an expanded bath category, something traditionally shunned by supermarkets.

Late last year, the Sacramento, Calif.-based chain created extensive bath...

- March 11, 1994

A Little Guy Shows How to do it

LINDEN, N.J. -- While Phar-Mor and Drug Emporium -- two deep discount drugstore leaders -- are battling back after suffering financial problems, a three-store operation in New Jersey is proving that the low-margin, high-volume approach may still be...

- March 4, 1994

GNC Pumping Up its Cosmetics

NEW YORK -- Long known for its array of vitamins and diet supplements, General Nutrition Center stores are now flexing their muscles in skin and hair care.

GNC -- the nation's largest health and nutrition chain -- has watched competitors such...

- February 25, 1994

Eckerd Not Held Back By Bath Market Blues

LARGO, Fla. -- At a time when many mass marketers are wondering if they have expanded too far and too fast into the bath and body business, the Eckerd Drug Company is enjoying high-double-digit sales growth.

"They are one of the best in the...

- February 18, 1994

Line Saturation Puts Damper On Bath Biz

NEW YORK -- Too many toes in the tub.

That, say some mass market retailers, is why a number of them are afraid they might have charged too fast and furiously into the bath business.

Based on double-digit sales gains just a couple of...

- February 18, 1994

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