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Faye Brookman

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Vendors Seen Lighting Yule Log

NEW YORK -- Mass market retailers are looking to their fragrance vendors to play Santa Claus this Christmas.

Many chain store executives hope promised spending by fragrance manufacturers will raise sales over last year's mediocre levels....

- September 9, 1994

The Chain That Ate New York

NEW YORK -- A drugstore chain has to be sharp when its beauty competition includes Bloomingdale's and Saks Fifth Avenue. Duane Reade, based in Long Island City, N.Y., has stepped up to the challenge.

The 46-store organization, which has almost...

- July 1, 1994

Next at Black Opal: Men's Skin Care

NEW YORK -- BioCosmetic Research Labs last year uncovered a profitable niche in the mass market -- skin care for black women.

First-year wholesale volume of its Black Opal line is expected to reach $10 million this year. According to...

- June 17, 1994

Retailers Move to Customize

NEW YORK -- Mass market retailers used to pride themselves on the fact that every store within a chain had the same merchandise located precisely in the same location. That's not the case anymore.

Chains including Kmart Corp. Wal-Mart, PayLess...

- June 17, 1994

French Scents Find a New U.S. Home

NEW YORK -- The mass market fragrance business is developing a French accent.

Rather than commit the major investments needed to create new brands, several fragrance manufacturers are entering into agreements to oversee the U.S. distribution of...

- June 10, 1994

LaLoren Moves in on Home Fragrance

NEW YORK -- Mark Kaplan, president of LaLoren Inc., hopes he has found another way to take advantage of what might be a department store lapse.

By capitalizing on a void in department stores four years ago, Kaplan pioneered the mass market bath...

- June 3, 1994

Vanilla Fields Draws a Herd of Competitors

NEW YORK -- More and more mass fragrance marketers want to graze in Coty's Vanilla Fields.

The phenomenal success of Vanilla Fields -- the brand has become the top-selling scent for many chains such as Kmart Corp. and PayLess and is expected to...

- May 27, 1994

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