Teen Titans
Thursday, April 10, 2008
By Cecily Hall
The top 10 specialty store chains where female teenagers say they shopped over the past 12 months.
The population of 12- to 19-year-olds is 34 million in the U.S. — roughly the size of the combined populations of New York, Los Angeles and Chicago, according to Teenage Research Unlimited, based in Chicago. The firm recently released "The TRU Study: 2008 Spring Update," which analyzed the habits of teen spending during the past year. "The significant slowing of the economy has a trickle-down effect on teens' disposable income, given that most teens benefit from parental handouts — and many of them garner funds from gifts, allowances and odd jobs," noted the study. Yet U.S. teens still spent just more than $70 on average in a one-week period, down from the $83 reported in the previous fall wave. One staggering statistic: U.S. teens have spent $1.65 trillion over the past 10 years.
The population of 12- to 19-year-olds is 34 million in the U.S. — roughly the size of the combined populations of New York, Los Angeles and Chicago, according to Teenage Research Unlimited, based in Chicago. The firm recently released "The TRU Study: 2008 Spring Update," which analyzed the habits of teen spending during the past year. "The significant slowing of the economy has a trickle-down effect on teens' disposable income, given that most teens benefit from parental handouts — and many of them garner funds from gifts, allowances and odd jobs," noted the study. Yet U.S. teens still spent just more than $70 on average in a one-week period, down from the $83 reported in the previous fall wave. One staggering statistic: U.S. teens have spent $1.65 trillion over the past 10 years.
