Bare Necessities Goes Direct: 1M Catalogue Mailings This Year
Monday, May 05, 2008
By Karyn Monget
Bare Necessities, the 10-year-old lingerie retailer, will launch its first catalogue this month.
After a brisk online business during the last several years with consecutive annual sales increases of at least 40 percent, the $35 million company is broadening its reach to consumers "who might not otherwise shop online," said Dan Sackrowitz, vice president of marketing and business development.
After a brisk online business during the last several years with consecutive annual sales increases of at least 40 percent, the $35 million company is broadening its reach to consumers "who might not otherwise shop online," said Dan Sackrowitz, vice president of marketing and business development.
