Women’s Wear Daily
04.19.2014

Spring Ready-to-Wear 2013

Fendi

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Fendi Unfurls New Runway Theater

Singer Anna Calvi, Sharon Stone, Chiara Mastroianni and Delfina Delettrez Fendi were among VIPs who took in the show.

Anna Calvi

LONG SHOT: Fendi has new bragging rights: The longest runway in Milan. That’s how new Fendi chief executive Pietro Beccari bills its new Milan base at the Fondazione Pomodoro, which will house its runway theater, showrooms and press office. “It’s a very cool neighborhood here,” Beccari enthused in the spacious backstage area, as photographers coagulated around Karl Lagerfeld. He said the sprawling space would be employed for Fendi’s men’s collection, art exhibitions and events during key moments like the Salone del Mobile.

Singer Anna Calvi, Sharon Stone and Chiara Mastroianni were among VIPs who took in today’s show.

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