WWD.com/runway/spring-ready-to-wear-2012/fashion-scoops/proenza-schouler5172122
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Front Row at Proenza Schouler Spring 2012

Pharrell Williams, Leelee Sobieski, Rachel Zoe, Tory Burch and Alicia Keys were among guests to turn out for the show.

Pharrell Williams sat front and center for the Proenza Schouler runway show on Wednesday evening, adjacent from Alexa Chung and Gia Coppola, who chatted nearby.  


“You know what? I came to New York on the right day and I knew it was going to be a great show,” the producer said. “So I came. I’ve been busy meeting with people about my new beverage, Qream. It’s for women who are aware of what they’re putting in their bodies. It’s 99.9 percent lactose-free.”


Eddie Borgo, Frédéric Fekkai, Joseph Altuzarra and Tory Burch were also sitting in the front row at the show, as were Lauren Santo Domingo, Jessica Stam and Alicia Keys. Vanessa Traina wandered in with Max Snow moments before it began, passing Leelee Sobieski, who explained that she’d “been admiring the shag carpeting on the runway here. Feels like a ’rec room.”