Women’s Wear Daily
04.19.2014

Spring Ready-to-Wear 2012

Edun

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Backstage at Edun Spring 2012

“She’s a really cool girl that has traveled,” said Laurent Philippon, for Bumble and bumble, of this season’s inspiration.

Backstage at Edun RTW Spring 2012
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“She’s a really cool girl that has traveled,” said Laurent Philippon, for Bumble and bumble, of this season’s inspiration. “Her hair looks like she’s been in the sun.” For Philippon, this translated into a modern straight hairstyle that was structured but soft. He began by massaging through hair a mixture of Bumble and bumble Prep, a conditioning spray, and Bumble and bumble Surf, a spray that mattifies and texturizes hair. After drying hair, Philippon took big sections and backcombed softly before using a flatiron. He emphasized how softly hair was teased, this adding to the “blurriness” and softness of the potentially dry-looking and “rock and roll” style. “She’s still a normal girl,” he explained, “she’s still beautiful. People will still want to be her.” To set the style, Philippon used Does It All, the lightest hair spray of the line.

  For this “surfer goddess,” Lloyd Simmonds, for MAC Cosmetics, created a beauty look centered on “gorgeous skin that is fresh, fresh, fresh.” Skin was meant to look as though it was flushed from wind and sun exposure, and this “healthy glow” was achieved with MAC Cremeblend Blush in a combination of pinks, Brit Wit and Posie, on the places of the face where the sun would hit — anywhere from temples to cheekbones to the bridge of the nose. For that highlighted wet look, Simmonds used MAC Cream Colour Base in a mix of neutral shades Shell and Hush and to the eyes he applied his own creation of gold and metallic pigments mixed with a shine base for a “wet sparkly” look. MAC Lustre Drops were also used around the eyes to add to the luminous, sun-kissed look. Brown mascara was swept through lashes lightly to keep the look natural, and brows were kept clean but given a layer of concealer to give the impression of sea salt stuck in the hair.

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