Women’s Wear Daily
04.19.2014

Spring Ready-to-Wear 2011

Prada

Prada Shuts Down Runway Rumors

The label firmly denied speculation Monday that it would alter or nix the spring/summer collection it paraded in Milan last week.

Prada firmly denied speculation Monday that it would alter or nix the spring/summer collection it paraded on the Milan runway last week. The rumor went that Prada’s chief executive officer Patrizio Bertelli was unhappy with the colorful and graphic range, which received good reviews from critics and retailers. According to sources, Prada cancelled some writing appointments in Milan for American retailers, saying the company would bring an enhanced offering to New York at the end of October.

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