WWD.com/runway/spring-ready-to-wear-2011/fashion-scoops/damir-doma3175122
runway
fashion-scoops

Damir Doma Silent in Berlin

Berlin’s E-werk club has long been a Mecca for fans of heavyweight electronic music, but the atmosphere at Damir Doma Silent presentation was relaxed.

Silent Night: Berlin’s E-werk club has long been a Mecca for fans of heavyweight electronic music, but the atmosphere at Damir Doma Silent presentation was relaxed.

 

Guests gathered on the roof terrace to watch colossal photographs projected onto an outside wall, which was framed by a warm orange sunset.

 

The images revealed only a few elements of the collection such as a white scarf, chinos, a black dress, so real fans of Damir Doma’s diffusion line will have to keep guessing. A soundless video of the collection was also played on loop inside the club, where Berlin favorite DJ Hell was on the decks.

 

There were no real models or clothes in sight, but the crowd seem convinced. Among them were designer couple Maria Thomas and Thomas Lindner of Berlin label Butterfly Soulfire, who were dressed in opposing black and white outfits.