WWD.com/runway/spring-ready-to-wear-2010/fashion-scoops/gareth-pugh2322438
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Front Row at Gareth Pugh

Rihanna was among those in the front row at Gareth Pugh's spring 2010 show.

Rihanna

Rihanna

Photo By Stephane Feugere

TAKE A BOW: Next up in the celebrity fashion juggernaut is Rihanna, who vowed her forthcoming collection will be “fun and edgy and badass.” The pop star turned up in Paris Wednesday in the front row at Gareth Pugh, seated next to photographer Ellen von Unwerth, who is due to shoot her next album cover soon. “I’m shopping for what I’m going to wear on the cover,” she noted. Meanwhile, Adrian Grenier, who played Anne Hathaway’s boyfriend in “The Devil Wears Prada,” said he’s on a European tour to promote “Entourage,” the HBO comedy-drama. “I know it sounds obvious, but I just love Paris,” he said.