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Front Row at Gucci

James Franco attended the show.

James Franco

James Franco

Photo By Giovanni Giannoni

SILK AND PSYCHO: James Franco — he of the multiple creative projects — is in Milan this week to show a cut of the documentary he’s produced about Gucci, “The Director,” one in a series of three films about creative enterprises. “I’m looking at their similarities and their differences, and because of my relationship with Frida [Giannini, Gucci’s creative director], she was a natural person to focus on. I pitched her the project two years ago, and we’ve been working on it since then.”

“The Director” is directed by Christian Voros — who was also a guest at the Gucci show on Monday — as are the other two documentaries, one of which focuses on “Saturday Night Live,” while the other is about the fetish company Kink. Franco also has a show of his own work at Pace London, curated by Douglas Gordon. “There are films, sculptures, paintings based on Hitchcock’s ‘Psycho’ — it’s called ‘Psycho Nacirema,’” he said.