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The notes of Italian pop rock Negramaro wafted down the Emporio Armani runway and the artists gamely responded to questions before the show on Monday. “When Giorgio calls, you run,” joked frontman Giuliano Sangiorgi. “More seriously, we have a fantastic collaboration. He has thought of a style for our concert and he knows how to manage the personalities of a rock band.”
“Fashion brings the same emotions as listening to good music or admiring a beautiful woman,” he mused. The Armani-clad group will kick off its tour in Milan on July 13, moving to Rome on July 16.