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Front Row at Burberry Prorsum

Hugh Dancy, Serena Williams, David Gandy and Douglas Booth sat front row at the spring show.

Buberry Front Row Hugh Dancy Suki Waterhouse

Hugh Dancy and Suki Waterhouse

Photo By James Mason

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LOUD AND CLEAR: “It was my first fashion show, and it wasn’t what I was expecting,” said the Formula One racecar driver Max Chilton of Burberry Prorsum. “The lights came up, the music came on and it was like a nightclub — I’ve got to get the playlist.”

Chilton, who attended the show with his girlfriend Chloe Roberts, is in between races — his next is at Silverstone, in Northamtonshire, England — and he’s spending the downtime in training.

And while this may have been his first fashion show, he’s a spoiled clothing customer: “The driving suits are all sculpted and fitted to your body — and they have minimal fabric so they’re as light as possible,” he said. Chilton wasn’t the only athlete watching the show — Serena Williams, in town for London’s tennis season — Wimbledon starts on Monday, after all — was there, too.

Nearby was the English actor Douglas Booth, who squeezed in his front-row appearance before racing off to the set of "Posh," a film about Oxford’s famously exclusive Bullingdon Club, where he plays a chap named Harry. “I loved the knits,” said Booth, referring to Burberry’s eye-popping brights — and the flower prints, too,” he added, referring to his blue-and-white silk shirt.