WWD.com/runway/mens-spring-collections-2013/fashion-scoops/fendi5999640
runway
fashion-scoops

Front Row at Fendi

Mark Ronson attended the brand's men's show.

Mark Ronson

Mark Ronson

Photo By Davide Maestri

ON TOP OF MILAN: “I’ve never been so high up in Milan,” DJ and producer Mark Ronson, the face of Fendi’s first men’s fragrance, marveled at the view from the 31st floor of one of the few high-rise buildings in the city, where the fashion company held its presentation on Monday. “It’s not a goal I had,” he confessed of modeling. “Music is the most important thing in my life, but I was excited to be a part of this project,” said Ronson, who wrote an Olympics song for Coca-Cola and is now working on an album with Alicia Keys.