Men's Fall Collections 2011

Cerruti Collection

January 21, 2011

Cerruti to Close Women’s Business

Following its purchase by the Li & Fung group in December, the brand is suspending its women’s wear activities.

MEN'S CLUB: Following its purchase by the Li & Fung group in December, Cerruti is suspending its women’s wear activities to focus on the men’s business, chief executive officer Florent Perrichon said on the sidelines of the brand’s autumn-winter show Friday. “We prefer not to spread ourselves too thin in a field that is highly competitive,” he explained, adding that creative director for women’s wear Richard Nicoll would present his third and final collection for the house in March, in a format that has yet to be determined.

 

A string of young French actors showed up to support the first men’s outing by designer duo Sachiko Okada and Aaron Sharif of label Blaak. “All the ingredients are there for a winning formula,” said Julian Cerruti, son of founder Nino Cerruti. Paolo Roversi was philosophical about the changes at the brand, which has gone through a series of owners in the decade since Nino Cerruti left. Roversi, who defined the look of the label in the Eighties, sought to recapture that spirit in the new spring-summer advertising campaign he shot for the brand. “I pretended Nino was still there,” he said.

 

Actress Zelda Williams, the daughter of Robin Williams, said she has just founded production company Slings and Arrows to write, produce and possibly direct projects for herself and her “two best friends,” Juno Temple and Emma Roberts. The name was inspired by Hamlet’s famous “To be, or not to be” soliloquy, but has a double meaning. “I thought it was very apt, given how independent film has been treated recently,” Williams said.

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