Front Row at DKNY

It was a mad crush of photographers as Rita Ora was escorted to her front row seat.

DKNY front row 2014 Fall Rita Ora

Rita Ora

Photo By Robert Mitra

ORA TIME: It was a mad crush of photographers as Rita Ora was escorted to her front-row seat at DKNY’s show Sunday afternoon. Ora, who walked the runway last season for DKNY, was a spectator this time round. The British singer-songwriter-actress, who will play the role of Mia in the movie “Fifty Shades of Grey,” is the face of an upcoming DKNY fragrance, appears in DKNY’s spring ready-to-wear campaign, and is the face of Material Girl. After the show, Ora tweeted, “DKNY wore me out. Straight to bed. I can’t move. #amazingshow.”

Ora was joined in the front row by Victoria Justice, Zoey Deutch of “Vampire Academy” and Zandaya (of Disney’s “Shake It Up!” and “Dancing With the Stars” fame).

Justice, who was dressed head-to-toe in DKNY, recently shot a pilot for MTV called “Eye Candy,” which is a suspenseful drama, and filmed an independent film called “Naomi and Ely’s No Kiss List.”

Meantime, Mark Weber, chairman and chief executive officer of Donna Karan International, called DKNY’s business “very strong.” Weber said the handbag business has been “accelerating dramatically” and the activewear and footwear segments are starting to do very well.