Front Row at Rag & Bone

Erin Wasson, Alexa Chung, Jennifer Carpenter and Jessica Stam sat front row at the show.

Rag & Bone Jennifer Carpenter

Jennifer Carpenter

Photo By Steve Eichner

Nobody could find their seat assignments at Rag & Bone's F/W 2011 Women's Collection show Friday afternoon in SoHo, which was just as well considering the 30-minute delay. Jessica Stam swept through the brick-lined space as blogger darlings Hanneli Mustaparta, Garance Doré and Scott Schuman roamed nearby, cameras at the ready. On one side of the room Anna Wintour and daughter Bee Shaffer were alight in camera flashes, while the other found Alexa Chung gamely keeping up with multiple video cameras and hand-held tape recorders. Others were not so keen or able. Erin Wasson rolled her eyes after being asked for yet another photo. "I'm trying to get ONE cigarette before the show starts!" the model-cum-designer moaned while waving a pack of Parliament lights before storming out in a huff.