Aeropostale Goes The Value Route
Monday, May 12, 2008
By Jeanine Poggi
Aéropostale Inc. is stressing value in a sluggish economy, and consumers seem to be getting the message.
With the appointment of Mindy Meads as chief merchandising officer last year, the teen retailer has focused on balancing core basics with fashion silhouettes, while still remaining true to its mission of delivering value-priced product.
With the appointment of Mindy Meads as chief merchandising officer last year, the teen retailer has focused on balancing core basics with fashion silhouettes, while still remaining true to its mission of delivering value-priced product.
