For optimal performance, please upgrade your browser to any of the following:
Internet Explorer 8, Firefox 3.6 or Google Chrome 5.0.

You may need to contact your IT/Technical Support department to upgrade your browser.
Your current browser will no longer be supported on WWD.com by the end of October.

All Articles In Retail
10279 Articles by Most Recent
Showing only
FILTER BY
  • Specialty Stores
    remove
  • Trends & Analysis
    remove
  • Designer & Luxury
    remove
  • Marketing & Consumer Behavior
    remove
  • Merchandising
    remove
Article Type
  • Trends & Analysis
  • Merchandising
  • Marketing & Consumer Behavior
  • People
  • Financial
  • Retail Features
Retail Markets
  • Specialty Stores
  • Department Stores
  • Designer & Luxury
  • Mass & Off-Price
  • Direct, Internet & Catalog

Zac Posen to Design for Target

Zac Posen to Design for Target

by Sharon Edelson

Posted Monday November 30, 2009

From WWD Issue 11/30/2009

Print
A-  A  A+ 
Read the full article by SUBSCRIBING today!

Subscribe now to WWD.COM, for complete access to breaking news and events that shape the worldwide Retail Industry.

  • Immediate access to breaking Retail news 24/7, now via WWD Mobile.
  • Beauty content everyday on the dedicated Retail channel.
  • Retail coverage in WWD Morning Report daily email newsletter delivered right to your inbox.
  • Downloadable PDF of WWD daily issues for immediate worldwide access.
  • Full access to all of WWD.COM including 12months of Archived content.
  • Search, comment on, clip and save articles and images.
  • Read it anytime, anywhere.
  • Start your subscription now for only 27 cents per day!




DOWNLOAD PDF

Zac Posen, who has dressed stars such as Kate Winslet, Gwyneth Paltrow and Jennifer Lopez, will be the next limited edition designer of Target’s Go International series.

Posen’s Go International collection will be available at most Target stores nationwide and online at Target.com from April 25 through May 30.

Go International, which focuses on young or emerging designers, has, since 2007, featured Erin Fetherston, Jovovich-Hawk, Rogan, Richard Chai, Jonathan Saunders, Thakoon and Tracy Feith. Next month, Target will introduce Rodarte, the collection designed by sisters Kate and Laura Mulleavy.

Target did not disclose prices for Posen’s collection, but previous Go collections have been in the $14.99 to $149.99 range. Posen’s own collection is priced from $900 to $12,000, with custom pieces fetching upward of $20,000.

Posen, 29, is no stranger to adapting his luxurious designs to lower price points. In the spring, he is launching Z Spoke, a less expensive line exclusive to Saks Fifth Avenue. Z Spoke will retail from $78 for a cotton T-shirt to $675 for a knit dress.

Go is not to be confused with Target’s Designer Collaborations, a separate program that features established designers who draw inspiration from a collaborative partner, muse or creative element. Alexander McQueen was the inaugural Designer Collaboration in March. Anna Sui bowed in September.

Posen, who has a flair for dramatic designs and drama in general, made a cameo appearance on “The Beautiful Life,” which began airing in July on the CW network. He attended Central St. Martin’s College of Art and Design in London, which has turned out talents such as McQueen and Stella McCartney.

Posen has had some experience designing for Target, albeit Target Australia. In fall 2008, he created a collection of red-carpet gowns, short dresses and tailored pants for Target Down Under. Rights to the Target logo and name were granted to Myer Emporium Ltd., now Coles Group, by Dayton Hudson Corp., now known as Target Corp. Aside from this, the two companies are unrelated.

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below
as a guest by entering your email and name. Your email address will not be shared.

Follow WWD

Follow WWD on TwitterFollow WWD on FacebookFollow WWD on LinkedInFollow WWD via RSS

WWD.com is the authority for news and trends in the worlds of fashion, beauty and retail. Featuring daily headlines and breaking news from all Women's Wear Daily publications, WWD.com provides the most comprehensive coverage anywhere of fashion, beauty and retail news and is the leading destination for all fashion week updates and show reviews from New York, Paris, Milan and London.

Use of and/or registration on any portion of this site constitutes acceptance of our Terms of Use (REVISED 5/22/09) and Privacy Policy (REVISED 5/22/09).
© 2010 Fairchild Fashion Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Fairchild Fashion Group.

WWD

  • + More Slideshows
  • Print
  • Print All
  • ClipUnclip
  • Edit Note
  • + Share
  •  

  • My Favorites
  • Images (0)
  • Articles (0)
minimize
    See More