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trends-analysis
trends-analysis

WWD List: Losers in the Personal Luxury Market

The biggest product category losers in the personal luxury market over the past year.

Unity Marketing, a luxury research firm based in Stevens, Pa., surveyed 4,500 men and women with average annual household incomes exceeding $200,000 to determine how they spent money last year for its Luxury Report 2009. “It’s the first time our study has really analyzed share-of-wallet,” said Pam Danziger, president and founder of Unity Marketing. “Share-of-wallet looks at the average amount that respondents say they spent in the past year by major category [beauty, fashion accessories, clothing, jewelry, watches, etc.] and estimates the amount spent at the product level, based upon what items they bought in the year,” such as skin care, cosmetics and gemstones. Below, a look at the losers for luxury consumers ranked by the overall spending growth in each category.  See the Year's Biggest Winners>>