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trends-analysis

WWD List: Losers in the Personal Luxury Market

The biggest product category losers in the personal luxury market over the past year.

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Unity Marketing, a luxury research firm based in Stevens, Pa., surveyed 4,500 men and women with average annual household incomes exceeding $200,000 to determine how they spent money last year for its Luxury Report 2009. “It’s the first time our study has really analyzed share-of-wallet,” said Pam Danziger, president and founder of Unity Marketing. “Share-of-wallet looks at the average amount that respondents say they spent in the past year by major category [beauty, fashion accessories, clothing, jewelry, watches, etc.] and estimates the amount spent at the product level, based upon what items they bought in the year,” such as skin care, cosmetics and gemstones. Below, a look at the losers for luxury consumers ranked by the overall spending growth in each category.  See the Year's Biggest Winners>>

  • 01

    WOMEN’S PINS/BROOCHES

    One-year growth in luxury consumers' spending: -48 percent

  • 02

    LUGGAGE FOR MEN & WOMEN

    One-year growth in luxury consumers' spending: -28.6 percent

  • 03

    WOMEN’S FAUX OR MAN-MADE STONES JEWELRY (CUBIC ZIRCONIA, MOISSANITE)

    One-year growth in luxury consumers' spending: -25.5 percent

  • 04

    MEN’S OUTERWEAR

    One-year growth in luxury consumers' spending: -21.8 percent

  • 05

    TEEN CLOTHING

    One-year growth in luxury consumers' spending: -19.7 percent