WWD.com/retail-news/trends-analysis/study-reveals-strength-in-af-victorias-secret-brands-5631582

trends-analysis

February 8, 2012

Study Reveals Strength in A&F, Victoria’s Secret Brands

Gap, J. Crew and Kohl’s decline in annual Brand Keys’ study on brand engagement.

By Arnold J. Karr

trends-analysis/news

An intensely promotional year worked in favor of consumers’ fondness for the Abercrombie & Fitch and Victoria’s Secret brands but spelled trouble for retailers including Gap Inc., J....

Study Reveals Strength in A&F, Victoria’s Secret Brands

Gap, J. Crew and Kohl’s decline in annual Brand Keys’ study on brand engagement.

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