Social Media Set to Quicken Marketing Pace

WWD.com/retail-news/trends-analysis/social-media-set-to-quicken-marketing-pace-6807746

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Social media are poised to reach the next tier of the marketing ladder.

According to a survey of 468 U.S.-based chief marketing executives in a range of industries, social media’s...

Annual study sees social media exceeding 20 percent of marketing spend within five years.